Looking after our clothes and keeping them for longer is one of the most effective ways of reducing the carbon footprint of our wardrobes.
But before we talk about laundry we have to address product quality and functionality.
It goes without saying that it’s harder to keep a lower quality fabric in good shape than a higher quality one. That’s why we only supply the highest quality MMCFs (man-made cellulosic fibres) we can find, made from certified fibres and crafted into fabric by reputable manufacturers.
Secondly, no garment will last if it’s made from a fabric that isn’t appropriate for its design or function. Tencel™ and Ecovero™ Viscose are luxury fabrics that you should expect to keep in your wardrobes for many years of service. But they are not everyday workhorses that will withstand aggressive use and washing. Save the heavy lifting for hemp and heavy cottons.
Time to air out that dirty laundry!
All our fabrics have specific care instructions on their product pages but here are some general care tips worth following when dealing with Tencel™ or Ecovero™ Viscose.
1. Wash on a cold, gentle cycle.
Select the wool or delicate wash cycle and use a laundry bag for more delicate items. Always check specific fabric care guidelines for maximum temperatures but with quality washing detergents most clothing can be adequately washed on cold.
2. Use a non-bio washing powder.
Bio powders contain enzymes that help to remove stains but these can also damage fibres and aggravate sensitive skin. Always use the recommended amount of washing powder, using too much can cause a build up of detergent on your clothes impacting its performance.
3. No fabric softener.
Fabric softener deposits a layer of electrically charged chemical compounds on the fabric. This makes it feel soft and reduces static but also interferes with natural moisture wicking abilities and ultimately damages the fibres long-term.
4. Air dry out of direct sunlight.
Excessive UV light exposure can make the fibres weak and brittle, leading to increased tears and general wear, as well as fading colours.
5. No tumble drying.
The heat and abrasion caused by tumble drying is damaging to most fibres but particularly more delicate fibres such as wool, silk and MMCFs. High temperatures may also cause excessive shrinkage.
6. Iron with a low temperature.
These fabrics can wrinkle, particularly the lighter weight versions, so some ironing is inevitable. It is best to gently steam to remove creases, either with a steamer or the steam setting on your iron. When pressing make sure your iron is set to a low heat and/or use a press cloth for protection. Never expose these fabrics to direct high heat as this will damage the fibres and leave a shiny burn mark.
As with all garments wash as infrequently as possible. Spot treat stains rather than washing and hang to air out between wears. Our Tencel™ and Ecovero™ Viscose are breathable fabrics. On their own, or when blended with other natural fibres they probably need less washing than you think!
Want to learn more about Viscose fibres, how they are made and their environmental and social impact? Check out our blog WTF is Viscose?
”Look after your clothes like the good friends they are” Joan Crawford